Question: Question 3: Case - Al-Farooj Fresh was founded by a Lebanese family in 1994, with the first branch opening at Sharjah in the United Arab

Question 3: "Case - Al-Farooj Fresh was founded by a Lebanese family in 1994, with the first branch opening at Sharjah in the United Arab Emirates and provides halal fast food products. In February 2008, Al Islami acquired majority shares of the Al Farooj restaurant chain, relaunching the franchise to expand operations to serve the Middle Eastern market. The company's expansion continued into 2009, with Al Islami revealing that they would be expanding the Al-Farooj chain with an investment of DHS 8 million (appx $2.2 million), providing them with 17 branches worldwide consisting of 14 in the UAE, 1 in Oman and 2 in Lebanon and Kuwait. Now it is an international chain of fast-food restaurants based in the United Arab Emirates (UAE), and has several branches worldwide and growing." Expanding from national to international /global business is a strategic decision of an organization. Being a strategic management professional discuss what motivates companies to move from local to global business (5 marks). Furthermore, recommend (at least two) ethical matters that companies shall consider while doing international business using the above case. (5 marks).

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