Question 3- Case Study: after reading the case answer questions 3.a, and 3.b (5+5=10 marks, 60 minutes, 150-200 for each section) This one needs no introduction Founded by visionary Steve Jobs in 1976, this instantly recognisable brand is the apple of many o tech-lover's eye. Apa has given us the iPad, iPhone, Mac, and Apple TV. But anyone who's ever used one of its slick, stylish products knows that Apple's appeal goes for beyond its niftiest handheld devices because it's how it treats its customers that's the key to Apple's success Apple CRM: Case Study Let's take Apple ID as an example. If you've ever used iTunes (Apple's online music streaming service), you'll have an Apple ID - and if you've ever used an Apple device, you'll have had to register it using an Apple ID, too. These unique IDs synchronise across devices, remember music and film selections, and provide personalised recommendations based on what's you've been watching or listening to. For the user, it offers convenience. And for Apple, it's a constantly updating data set, telling the company exactly what its customers like and allowing for effortless, targeted marketing 3.a After discussing buyer-seller relationships, consumer relationship management, and supply chain management, recommend how Apple should maintain better buyer-seller relationships and consumer relationship management in the Middle Eastern region. 3.b Differentiate market segmentation, positioning, and differentiation concepts, and recommend how Apple can develop better strategies for these concepts