Question: Question 3 Dunkin' Donuts is expanding in several different countries. Its stores offer curry doughnuts in India, dulce de leche doughnuts in Peru, and cherry

Question 3 Dunkin' Donuts is expanding in several
Question 3 Dunkin' Donuts is expanding in several different countries. Its stores offer curry doughnuts in India, dulce de leche doughnuts in Peru, and cherry brandy doughnuts in Germany. This is an example of segmentation based primarily on: C customization C behavior. C geography. C demographics. C psychographics. Question 4 20p Specialty retailers like Restoration Hardware, L.L.Bean, and Anthropologie make heavy use of direct mail catalogs. Such catalog marketers typically segment their markets based on three factors, each of which describes the nature of different customers' past purchases and correlates well with future purchases. Abbreviated as RFM, the factors are: Crecency, frequency, and measurability. Crecency, frequency, and monetary value. C recall, familiarity, and measurability. recognition, frequency, and monetary value

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