Question $3$

Explain with as much details as possible how you would go about analyzing the SUV market to see if it is segmented. Explair how you conduct a positioning study about different brands of SUV vehicles. $(1\mathrm{.}5$ page minimum$-2\mathrm{.}5$ pages maximum$).$

Question $4$

Explain with as much details as possible the consumer decision$-$making process for a$)$ smartphones and b$)$ laptops. Can you also describe through marketing examples the concept of perceived risk and cognitive dissonance with marketing examples $(1\mathrm{.}5$ page minimum$-2\mathrm{.}5$ pages maximum$)?$