Question: Question 3 George, a PR professional, has been conducting PR work for a local bank. George needs to provide the bank president with an accurate

Question 3
George, a PR professional, has been conducting PR work for a local bank. George needs to provide the bank president
with an accurate and objective summary of the value of his PR efforts. Which of the following would be the best tool for
George to use?
key message visibility
advertising value equivalence
impression rate
audience reach
Question 3 George, a PR professional, has been conducting PR work

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