Question 3

Given below is an example of a poorly composed memorandum. Analyze it with respect to traits of technical writing and Seven Cs of effective communication. Identify the traits and explain how they are lacking in the memorandum. For example, if you think it lacks courtesy, give reason for your answer.

MEMO

To: All Branch Managers

From: Director of Marketing

Date: January 14, 2021

Re: Marketing Reps.

It has come to my attention that some of you people dont know exactly what a Marketing Rep is or what duties are included in the position of Marketing Rep

and as to why it is necessary for us to hire any to begin with. A Marketing Reps

primary job is to bring in clients. He/she then needs to keep said clients happy. If he/she is not keeping said clients happy then said clients will no longer do

business with us and the Marketing Rep is not doing his/her job correctly. The

question has been posed, How do you get clients? Thats the Marketing Reps job and thats what we hire them for. In the future please forward all questions

of this and like nature to me, the Director of Marketing. Thank you.