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Homework 1 for week 2 Homework will be graded based on the quality and depth of your research. Nso, how well you reference and apply content from the chapter to support your answers. Well written and concise answers that flow well and answer everything asked with supporting explanations where applicable. Show me that you are reading and comprehending the material and that you are putting good time into the homework assignments. 1. GO SHOPPING..Visit a local retail store OR its website and describe each of the elements in its retail mix. Summarize the types of merchandise and services offered, pricing, communication programs, store design, merchandise display, and suitability of the store's location. The following example is from a local bagel shop, The Bagel Bin & Deli is a specialty food restaurant that serves breakfast and lunch foods, including fresh bagels, with eat-in, carryout, and catering options. Merchandise Service Service people in the restaurant are cooking and preparing food, taking orders from customers and keeping the line moving, cleaning tables, ringing up sales, and helping customers. The types of service include curbside pickup, carryout, delivery, and catering. The store manager is avallable to help. employees and customers. Pricing \$13.50 per baker's dozensimilar to competitors. Occasionally coupons are offered for discounts, such as "free haif dozen bagels" or "buy one sandwich, get the second half off," to stimulate trials and increase store traffic. The store offers a frequent customer card, "buy 12 doten and get the 13 th dosen free," to encourage store lovalty. Location In a neighborhood shopping center with a food store, hair salon, post office, card shop, other restaurants, dry cleaners, and other retail establishments, it is conveniently located in a suburban residential area with a growing population. The strip center has a large parking iot on a bus section of a. heavily traveled road The Bagel Bin puts a distinctive, bagel-shaped logo on all signs, printed materials, employee uniforms, and delivery trucks. The shop sends out advertisements and coupons through direct mail; it uses local cable television and its website to inform customers about hours, selection, and location. The menu is posted outside so customers can start making their choices before they enter the store. Takeout menus are located on a counter, near the cash register. The Bagel Bin also offers a Bagel of the Month to introduce new flavors. Layout Food cases and displays are on the right as people enter the store. The counter, staffed by service people, appears after the cases, also on the right. The back of the store is where the bagels are baked. Drinks are last in the food line, followed by the cashier. Tables and a few booths are on the left-hand side of the store, offering seating for 50 people. Chairs offer moderate comfort for reading the paper, using a laptop, and eating breakfast, but they also encourage frequent turnover. Restrooms are located in the back of the store. The store layout makes it easy for carryout customers to get in, make a purchase, and get out quickly. Merchandise display Refrigerated cases display perishable prepackaged items such as juices and cheeses. Bagels, bakery products, and deli meats are displayed through glass cases. The product variety thus is immediately on display as the customer enters the store. 2. INTERNET EXERCISE Data on U.S. retail sales are available at the U.S. Bureau of the Census Internet site at: www.census.gov/retail/index.html. Under the heading "Monthly Retail Trade Report" there is a file titled "Retail and Food Services Sales" that lists sales by type of retailer (view "Not Adjusted Sales"). In which months are sales the highest? Which kinds of businesses experience the greatest fluctuations in monthly sales? List reasons that help explain your findings. 3. INTERNET EXERCISE Go to the homepages of Apple, Target, Walmart, TJX Companies, and the National Retail Federation Job Board (https://jobs.nrf.com/) to find information about retail careers with these organizations. Review the information about the different positions described. In which positions would you be interested? Which positions are not of interest to you? Why? What skills, education and experiences are needed for the positions you are interested in