Question: QUESTION 3 Identify FIVE different online examples and discuss the best mix of online (and offline) promotion techniques to build traffic for the following situations:

QUESTION 3 Identify FIVE different online

QUESTION 3 Identify FIVE different online examples and discuss the best mix of online (and offline) promotion techniques to build traffic for the following situations: 1. Well-established B2C brand with high brand awareness. 2. Dot-com start-up. 3. Small business aiming to export. 4. C2C product 5. Specialist B2B product. (Total 25 marks) QUESTION 4 Select a company of your choice and with reference to their website campaign identify, how the company should set campaign goals and review effectiveness. (Total 25 marks)

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