Question 3

In Business Communication, a message should be audience-oriented, purposeful, and economical. Locate real-life business messages in the form of flyers, brochures, content from an online advertisement/content from an effective email.

You should attach a picture of the chosen flyers/brochures/content from online advertisement/content of an email to the forum, and explain why, in your opinion, it contains an effective message. Likewise, you can also choose to share ineffective flyers/brochures/content from an online advertisement/content from an ineffective email to the forum, to highlight why it does not meet the criteria of a good business message set in Chapter 2.

[10 Marks]

QUESTION 3 RUBRIC

Item	Marks
Picture attached	2
Evaluation given. It should contain the following: Who is the target audience? (2 mark) What is the channel of communication? (1 mark) Is the channel suitable for the message? (2 mark) Does the message contain positive language? (2 mark) Does the message highlight a you attitude? (1 mark)	8
TOTAL	10