Question: Question 3 In terms of the 4 E framework, for a firm's offer to excite its targeted customers, the offer must be unique. relevant. substantial.

Question 3
In terms of the 4E framework, for a firm's offer to excite its targeted customers, the offer must be
unique.
relevant.
substantial.
comparable
tangible.
Question 3 In terms of the 4E framework, for a firm's

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