Question: Question 3 JetBlue's promise that Just Alright Doesn't Fly Here and their commitment to deliver award - winning servic from award - winningly nice humans
Question
JetBlue's promise that "Just Alright Doesn't Fly Here" and their commitment to deliver
"awardwinning servic from awardwinningly nice humans" is their
selling concept
value proposition
production concept
market offering
segmentation strategy
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