Question 3 Loyalty programs are more common overseas than in the U.S. now account for up to 20% of companies' new customers. are a $25 billion dollar industry in the U.S. alone. enable companies to collect data and enter into dialogues with their customers. all of the above Question 4 Measuring consumer behavior over time is best done through which of the following? cross-sectional data collection human observation interaction scores Iongitudinal data collection critical incident scores Companies should develop retention strategies based on all EXCEPT which of the following? monetary rewards social bonds service structure humanistic bonds (E) all are relevant Question 10 CRM is applicable to both acquiring new customers and retaining old customers. only applicable to customer retention and growth. primarily concerned with feeding the pipeline with new customers since companies lose 40% of their customers each year. the forerunner of the 4Ps. both C and D