Question: Question 3 (Marks: 20) Carefully consider the infographic provided and answer the following questions. Q.3.1 Considering that Generation Z is expected to command 40% of

Question 3 (Marks: 20)

Carefully consider the infographic provided and answer the following questions.

Q.3.1

Considering that Generation Z is expected to command 40% of the spending power in 2020, discuss the influence family as a group factor has on consumer behaviour. Include in your answer the roles in the family decision making process. With the use of a suitable example, apply your answer to Generation Z.

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