Question 3 (Marks: 50) Decadent Desserts wants to implement a customer focus plan with the objective of generating more traffic to its stores. (Additional research on this industry and environment is required) Considering these develop a plan that covers the following steps for Decadent Desserts Direct Response Campaign that meets the objective (only the steps below need to be covered): Q.3.1 Description of the product/service (10) Q.3.2 A competitor analysis (10) Q.3.3 The offer (10) 21 2021 The Independent Institute of Education (Pty) Ltd 2021 Page 11 of 34 Q.3.4 The response (10) Q.3.5 The timing (10)