Question: Question 3 Maximum marks 5 Brand equity is the added value endowed to products and services with consumers. It may be reflected in the way

Question 3 Maximum marks 5

Brand equity is the added value endowed to products and services with consumers. It may be reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and profitability it commands. Use BrandAsset Valuator Model to evaluate the brand equity of Khaadi.

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