Question 3)

Part A) Data analytics I) Using applied examples, distinguish between data extraction for networks and for text information II) Specify using examples four types of links that may be used in network analytics III) Define and discuss with examples three challenges to the use of text-based information in analytics IV) Explain possible applications of natural language processing in content classification, text mining and sentiment analysis

Part B) Customer analytics I) Define customer analytics and state the primary purpose of this business approach II) Through an example, describe how customer analytics may be used to support a particular business strategy III) Using a business related example, differentiate between customer analytical applications for active and passive customer transactions IV) Discuss with a business example how customer analytics may be used to meet a need unknown to the potential business customer