Question $3$

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The industry$-$low, industry$-$average, and industry$-$high benchmarks on pp$.6-7$ of each issue of the Camera & Drone Journal

$$are of great value to the managers of companies whose costs are below the industry$-$average values for one or more of the benchmarked cost categories and are of minimal value to the managers of companies whose costs are above the industry$-$average benchmark values.

$$are only valuable to the managers of companies whose costs are above the industry$-$average numbers $($or are alarming close to the industry$-$high numbers$)$ for one or more of the benchmarked production$/$assembly cost categories.

$$have the greatest value to the managers of companies that are considering increasing their company's marketing

$$aid managers in assessing whether their company's costs for the benchmarked items are adequately competitive$--$when such is not the case, the company's managers should promptly address how best to correct the high$-$cost problem $($s$).$

$$aid managers in assessing whether their company's costs for the benchmarked items are overly competitive$--$when such is the case, the company's managers should promptly address how best to reduce their overly competitive problem