Question: Question 3. Pricing: (30 points) Congratulations! You just won your state lottery and will be receiving a check for $1 million. You have always wanted

Question 3. Pricing: (30 points)

Congratulations! You just won your state lottery and will be receiving a check for $1 million. You have always wanted to start your own food truck business A new food truck with kitchen and other related equipment costs about $100,000. Other fixed costs including salaries, gas for the truck, licensing fees are estimated to be about $50,000 per year. You decided to offer traditional Mediterranean cuisine. Variable costs include food and beverages estimated at $6 per platter (meat, rice, vegetable and pita bread). Meals will be priced at $10.

  1. What is the sunk cost? (10 points)
  2. What's the relevant cost? (10 points)
  3. What's the breakeven point for this business? (10 points)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!