question 3

Q 3. pritta Case Study - Assessing a ski shop environment --Read the case carefully and answer questions given at the end. (CLO2 & 5) (4.5) Your best friend's sister and brother-in-law run a ski shop near your campus, but they have recently bought another type of business in other part of town. They want you and your friend to take over managing the ski shop. If you run successfully, you and your friend will gradually be given substantial equity in the shop and eventualnico would own the whole business. So far, the shop has been marginally profitable. Although the shop carries ski equipment and clothing, it often runs out during the peak ski season. Extra merchandise ordered to meet demand often arrives so late it cannot be sold until the next season, if at all. In addition, the shop does very little business from October to April, due to dispute over the size and prominence of outside sign displaying the shop's name, the relation with local government is poor. Tact and plomacy are not major strengths of your friend's brother-in-law. As a result, the shop gets more than its share of inspections, and a recent to gain permission to expand the parking lot was turned down. So far, other than minimal advertising nothing has been done to make inroads on campus. Yet the campus should be lucrative. The student population includes many avid skiers, since good skiing is about an hour and a half away on car. Unfortunately, many of them purchase their skiing equipment and clothing at the lodges. In part this is because lodges tend to have good arrangement for repair and maintenance of ski equipment. Your initial assessment is that, so far, the ski shop has not adequately attempted to deal with its environment. There have been persistent rumors another ski shop may open nearby next year, creating a competitor. You and your friend (and possibly some other friends willing to give you advice) plan to get together soon to try to develop approaches to help manage the shop's environment better. The analysis is crucial to your decision about whether to manage the shop. Also your friend's sister and brother-in-law want to hear your ideas. First, outline the major elements in the ski shop's task environment. Then prepare a proposal showing how you would attempt to better manage the shop's environmental elements. Submit can