Question: Question 3 : Read the following case study and answer the question Do you think that Technogym's success stories in social responsibility would also help
Question : Read the following case study and answer the question
Do you think that Technogym's success stories in social responsibility would also help the company in becoming more profitable?
Do you think that the collaboration between the managers of the Let's Move campaign and Play Wellness is beneficial for both companies? Explain.
Case study:
The yearold Latin saying mens sana in corpore sano stands for a healthy mind in a healthy body in English language represents the core idea of The Wellness Foundation, launched by Nerio Alessandri, the founder of Italian wellness company Technogym. As a manufacturer of fitness equipment, Technogym employs more than employees and users of its machines include football players of famous football teams such as the AC Milan as well as celebrities such as Madonna and Silvester Stallone. The projects under the Wellness Foundation receive financial support from Technogym, which is the official supplier of gym equipment for the Olympic Games and for major luxury hotel chains in the world such as the Mandarin Oriental and Four Seasons. The goal of the Foundation is as simple yet enlightening: promoting a novel style of living in a society, grounded in creating a perfect balance between physical, mental, and social components of life. In
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