QUESTION $3$

Study the information provided below and answer the questions that follow.

$(20$ Marks$)$

Croesus Enterprises $($CE$),$ a leading manufacturing firm based in an East African country, is experiencing a period of significant growth and competitive pressure. Despite its success, the company faces challenges related to its organisational culture, which has become a barrier to effective change and innovation. The existing culture, characterised by rigid hierarchical structures and resistance to new ideas, hinders employee engagement and adaptability in a rapidly evolving market.

In response to these challenges, CE's board of directors has engaged an organisational researcher to conduct a qualitative study focused on identifying the most effective strategies for transforming the organisational culture at Croesus Enterprises. The study seeks to understand the underlying cultural dynamics, employee perceptions, and organisational practices that contribute to the current cultural climate. The findings will offer practical recommendations for leadership and management to implement effective cultural change strategies, thereby enhancing employee engagement, fostering innovation, and improving overall organisational effectiveness in the competitive East African market.

REQUIRED:

REQUIRED:

$3\mathrm{.}1$ Critically analyse the role of exploring underlying cultural dynamics in a qualitative study aimed at transforming $(10$ marks$)$ the organisational culture at Croesus Enterprises. In your analysis, discuss how a comprehensive understanding of these cultural dynamics can inform and enhance change management strategies, and develop a detailed research design suitable for investigating the organisational culture. Justify your selected design by demonstrating its alignment with the study$$s objectives and its effectiveness in addressing the specific cultural challenges identified.$$