Question $3$

Table $1$ below presents the QSPM for Brainy Aulad, a local kindergarten that offers an Islamic syllabus alongside the British curriculum.

Table $1$

Market Development

Differentiation

Market Penetration

Internal Factors

W

AS

TAS

AS

TAS

AS

TAS

No$.$ of kindergartens

$0\mathrm{.}18$

$4$

$3$

$2$

International expansion

$0\mathrm{.}01$

$5$

$2$

$1$

Teaching and learning are conducted in Arabic and English

$0\mathrm{.}25$

$4$

$4$

$2$

Syllabus is internationally recognized

$0\mathrm{.}20$

$4$

$3$

$3$

Strict terms & conditions for franchisee

$0\mathrm{.}05$

$3$

$1$

$0$

Registration fee

$1$

$2$

$2$

Monthly fee

$0\mathrm{.}10$

$1$

$2$

$2$

Location of kindergartens

$0\mathrm{.}15$

$2$

$2$

$1$

External Factors

Government regulation on kindergarten owners

$0\mathrm{.}26$

$2$

$0$

$0$

No$.$ of competitors

$0\mathrm{.}23$

$3$

$4$

$3$

Educated parents

$0\mathrm{.}15$

$3$

$4$

$3$

Changes in primary school education system

$0\mathrm{.}16$

$2$

$2$

$0$

No$.$ of universities offering early childhood education

$1$

$1$

$0$

a$.$ Provide ONE $(1)$ example of how Brainy Aulad can carry out each of the strategies listed in the QSPM$.(3$ marks$)$

b$.$ Complete the QSPM and identify the optimum strategy for Brainy Aulad. $(12$ marks$)$