Question: QUESTION 3 The market - driven strategy: Is a part of an overall advertising strategy Is broader than the advertising and promotional activities most often
QUESTION
The marketdriven strategy:
Is a part of an overall advertising strategy
Is broader than the advertising and promotional activities most often associated with the marketing function
Focuses on selling bank services to the market that the bank is best suited to provide
Focuses on the market at the expense of profitability
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