QUESTION $3($TOPIC $3$: CLO $1,2)$

A coherent marketing plan should focus on the organisation's value proposition, which tells customers what the company stands for, how it runs and why they should do business with it$.$ Determine the best way to make a marketing strategy plan. $(10$ marks$)$

QUESTION $4($TOPIC $4$: CLO $2)$

Integrated marketing, which includes public relations, social media and advertising, provides a seamless, customer$-$focused experience. It indicates that throughout all of your channels, your message should have a consistent look, feel and tone. Given the rise in new digital marketing channels over the past ten years, the integration of marketing channels is now more difficult and important than ever. Discuss why should an organisation adopt an integrated marketing communication strategy. $(10$ marks$)$