QUESTION 3

Transportation is associated with various commodities across the world and need to be mitigated with a strategic transportation management decision. Successful companies understand the importance of transport optimization, which is the process of strategically selecting carriers based on a variety of factors, including price, service offerings and retail compliance. a) What are the criteria for a company to consider before choosing the best transportation for its business efficiency? (15 Marks) b) Mr Wong produces frozen food in Shah Alam and receives order nationwide and need to be deliver accordingly to Supermarkets. Based on Intermodal transportation, illustrate how this scenario would be executed. (15 Marks)