Question: QUESTION 3 Value chain analysis is a strategy tool used to analyse internal firm activities. Its goal is to recognize, which activities are the most

QUESTION 3

Value chain analysis is a strategy tool used to analyse internal firm activities. Its goal is to recognize, which activities are the most valuable(i.e are the source of cost or differentiation advantage) to the firm and which ones could be improved to provide competitive advantage.

How will you use the value chain analysis in the following two scenarios:

1.When your company or a company of your choice has adopted a low-cost leadership generic strategy.

2.When your company or company of your choice has adopted a differentiation generic strategy

Discuss in detail using relevant examples and developing the value chain diagram. (25)

Subject: Organisational Strategy, planning and management

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