Question: Question 3 : Which statement about modes of entry in international business is FALSE? * Exporting involves the least amount of investment * Franchising involves
Question : Which statement about modes of entry in international business is FALSE?
Exporting involves the least amount of investment
Franchising involves higher control compared to licensing
Licensing grants a local company the rights to use a company's technology or brand name
Wholly owned subsidiaries provide the highest level of control for the parent company
Select an option:
Exporting involves the least amount of investment
Franchising involves higher control compared to licensing
Licensing grants a local company the rights to use a company's technology or brand name
Wholly owned subsidiaries provide the highest level of control for the parent company
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