Question $3$: Why does Beacon need to engage in social listening? What will this information provide to the company?

A$/$ social media listening is a process inspired by the concept of active listening. The process involves actively monitoring social media for any mentions of Beacon's products or brand and acknowledging the post, letting the poster know that you acknowledge and value their input. This will generate a feeling of engagement for the user and make them feel heard.

B$/$ Social media listening is the process of monitoring the internet to determine what is said about a particular brand, topic, or industry. This process will give Beacon insight and understanding about what platforms customers are using, the topics that customers are talking about, and the sentiment about the brand.

C$/$ social media listening is the process of determining the most popular music being used in social media posts and videos. This will provide Beacon with insight into the top tracks to use in their own social media content. It will also provide the company with information on new and emerging tracks that can be used in social media posts.

d$/$ social media listening is the process of bringing in a focus group of Beacon's existing customers to determine their favorite social media platforms and how and when they use them. It will provide Beacon with information on which platforms to post on and the optimal timing of those posts