QUESTION 30

1. In the STP process, what below is not one of the key 4 factors we use to evaluate potential segments to determine our primary target market.

   		The target has considerable size and profit
   		The target is reliable
   		The target is distinct
   		The target is approachable
   		The target is reachable

1 points

QUESTION 31

1. The buying processes in both B2B and B2C markets begin with:

   		Need recognition
   		Order specification
   		Evaluate alternatives
   		RFP
   		Information search

1 points

QUESTION 32

1. Nike launches a new hiking boot and defines their target as those who love the outdoors, are outgoing, social and health conscious. How is Nike segmenting the market?

   		Psychographic segmentation
   		Behavioural segmentation
   		Demographic segmentation
   		Geographic segmentaion

1 points

QUESTION 33

1. Makkers is a grilling store that sells leading edge BBQ supplies. They purchase products from around the world to sell innovative products to their customers. Makkers is an example of a:

   		Manufacturer
   		Institution
   		Reseller
   		Consumer

1 points

QUESTION 34

1. You have decided to purchase a stove with a new self-cleaning technology to save you time with the cleaning allowing you to spend your time doing other things. Considering the FAB approach what is the feature of this example?

   		Convenience
   		More time with your family
   		The stove
   		Self cleaning technology

1 points

QUESTION 35

1. The Gap is a well known brand of clothing for all ages. The brand has high awareness, is associated with good value, is regcognized by their blue box logo and has a very loyal following. The Gap brand exemplifies:

   		Cobranding
   		Brand equity
   		Brand dilution
   		Micromarketing