Question: Question 30 (Mandatory) (6 points) Explain what derived demand is, why it is important in the B-to-B market, and give an example. A Question 31

Question 30 (Mandatory) (6 points) Explain what "derived demand" is, why it is important in the B-to-B market, and give an example. A Question 31 (10 points) In pricing a new product, what would support a skimming or a penetration pricing strategy? (discuss both possibilities) AJ Question 32 (Mandatory) (10 points) Discuss how advertising and sales promotions can be used together to complement each other in an IMC program (give examples). (10 points)

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