Question 31

A Functionalist cant keep away from the internet and is always connected.

True

False

Question 40

In addition to customer satisfaction, what is the other cornerstone of contemporary marketing?

		building customer relationships
		creative promotion
		profit maximization
		competitive pricing

Question 38

Advertising agencies usually create ad campaigns for marketing organizations.

True

False

Question 39

A Communicator is considered to be the top digital segment in your class.

True

False

Question 37

The area in a marketing plan that focuses on costs, timing, and responsibility is called marketing objectives.

True

False

_{Question 40}

_{In addition to customer satisfaction, what is the other cornerstone of contemporary marketing?}

		building customer relationships
		creative promotion
		profit maximization
		competitive pricing

Question 41

As you are familiar with the micro environment and its components, please select the component that best reflects publics.

		Banks
		Crowds
		Hospitals, schools and other institutions
		All of the above are examples of PUBLICS
		None of the above is an example of PUBLICS

Question 42

A guest must be present in order to enjoy the 110 item buffet brunch at the restaurant Chez Alister. This is referred to as:

		Intangibility
		Inseparability
		Heterogeneity
		Perishability
		None of the above

Question 43

You are driving down the street and you notice the Red Rocket Restaurant and its bright sign. The exterior of the building is designed to look like an authentic 1950s diner. You assume they serve diner-style food like macaroni and cheese, meatloaf and ice cream floats. This is an example of which component of the marketing mix:

		Product
		Place
		Promotion
		Process
		Physical Evidence

Question 44

What are the four strategic marketing pillars?

		Access, Engage, Allowance, Convert
		Access, Engage, Advocate, Convert
		Allowance, Expertise, Advance, Conquest
		Each of the explanations above is correct
		None of the above

Question 45

Persuasion: is the effectiveness of marketing communications to change attitudes in consumer behaviour and consists of the follow:

		Reciprocity
		Scarcity, Authority, Consistency, Consensus
		Scarcity, Authority, Consistency, Constraint
		Reciprocity, Scarcity, Authority, Consistency, Consensus

Question 46

Cause marketing includes which of the following?

		These family packages require the family to come to the parks to enjoy what Disney has to offer. If they are not at the park, they will truly not experience the magic of Disney.
		Avon direct marketing
		Maple Leaf's handling of the Listeria outbreak
		All of the above are examples of perishability
		CIBC's Run for the Cure

Question 47

The Marcomm challenge consists of a process describes the marketing flow for organizations. It has the follow components in order:

		Understanding, Development, Activation, Metric
		None of the above
		Objectives, research, strategy, tactics, Target, Experience, Results metrics
		Design, plan, rehearse, grow brand, objectives, communication, response
		None of the above

Question 48

When the first Hyatt Hotel was built in Singapore, the builders had to completely renovate the lobby so that the direction of the lobby was positioned to be in harmony and balance with the belief of Feng shui (a Chinese philosophical system of harmonizing everyone with the surrounding environment.). This is an example of which macro environmental force affecting the success of the hotel?

		Cultural Force
		Political Force
		Technological Force
		Supplier Force
		None of the above

Question 49

An organization cannot satisfy the needs of all consumers, so it concentrates its efforts on a segment of the population that offers the most promise. This group is called the:

		Focus Group
		Target Market
		Profit Sector
		Target Niche

Question 50

The marketing team of KanPai Snack Bar, a Taiwanese restaurant in Cabbagetown Toronto featuring traditional Taiwanese inspired dishes, hand-crafted cocktails, 12 taps and the best in hip hop vibe, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

		Demographic environment
		Political environment
		Economic environment
		Technological environment
		Cultural environment