QUESTION 32 1 points Save Answer Companies consider sales promotion useful for all except which one of the following reasons: O 1. Promotion is an environmentally friendly way to improve sales 2. Promotion can generate immediate sales 3. Promotion can offset the declining efficiency of advertising Promotion is a way to manage increasingly intense competition and a way to gain market share QUESTION 33 1 points Save Answer True or False? Public relations efforts can build or improve a company's brand equity? 1. True 2. False QUESTION 34 1 points Save Answer Which of the following is false about a sales force? O 1. It represents the company to its vendors 2. It represents the company to its customers O 3. It represents its customers to the company 4. Its goal si customer satisfaction QUESTION 35 1 points Save Answer Which one of the following companies is more likely than the others listed to rely on direct marketing to sell to its consumers? 1. Burger King 2. General Electric 3. Amazon 4. General Motors QUESTION 36 1 points Save Answer Which one of the following is not included in the "Four Vs' of data discussed in class O 1. Volume 2. Vicinity 3. Variety 4. Velocity