Question 32 Consider the following table part worth utilities from a forklift study commissioned by Clark Equipment Inc. Conjoint Results Product Configurations Attribute Feature PW Utility Clark Hyster Yale Reliability 25% less 2 X * 10% less 1.5 X Same 0 Transmission Automatic 0.75 X X Standard 0 X Brand Clark 1.25 Hyster 1.5 Yale 0 Price 17000 0.75 19000 0.5 x $21,000 0 X x Clark is attempting to attract prospects who might be considering purchasing a Hyster forklift. What price would Clark have to charge? Question 33 Suppose you are the manager of a Applebee's restaurant and you are considering running a Happy Hour in which your average price of a drink, which is $8, will be reduced to an average price of $5. What does your Contribution Margin % have to be in order for you to make as much profit from the Happy Hour as you would have if you had not lowered your prices