Question: QUESTION 3(20 Marks)The marketer's task is to understand what happens in the buyer's consciousness between the arrivals of an outside stimulus and the buyer's purchase

QUESTION 3(20 Marks)The marketer's task is to understand what happens in the buyer's consciousness between the arrivals of an outside stimulus and the buyer's purchase decisions. In detail describe FOUR (4) factors influencing consumer behaviour.(30 Marks)

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