Question: Question 3(25 marks)Company ABC is preparing a strategic plan for the next five years. One of the major strategic goals is to include Quality as

Question 3(25 marks)Company ABC is preparing a strategic plan for the next five years. One of the major strategic goals is to include "Quality" as an important strategy for the future growth of the organisation. "Customer Focus" has been identified as an important principle to derive quality policies and objectives in the company.(a) What are major steps involved in a long-term strategic planning process?(7 marks)(b) Discuss the key benefits of the principle of "Customer Focus" and suggest relevant actions the company should take to achieve company's goal.(10 marks)(c) The company has been adopting a "SIPOC" approach for improvement projects. What is "SIPOC"? Describe how "SIPOC" works to help improve company operations.(8 marks)

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