Question 331.5 pts

If your research plan and objectives require a large sample size and fast data tabulation, what type of data collection method would you most likely recommend?

Group of answer choices

Qualitative

Quantitative

Mixed mode

Descriptive

None of the above

Flag question: Question 34

Question 341.5 pts

The marketing concept refers to ___________________.

Group of answer choices

Determining the needs and wants of the target audience

Determining the needs and wants of the firms shareholders

Developing a firm's 4-Ps (product, place, price, and promotion)

Create exchanges that facilitate individual objectives

Selecting the target segment and utilizing the 4-Ps (product, place, price, and promotion)

Flag question: Question 35

Question 351.5 pts

The sample size determines:

Group of answer choices

The accuracy of the sample results

The number of people to be included in the research sample

The process used to select the types of people from the research population

The researcher's ability to validate the sample results

None of the above

Flag question: Question 36

Question 361.5 pts

The appropriate type of data collection method required to measure the main reasons (motives) behind consumers' lack of desire to try a new mobile app is _____________.

Group of answer choices

An online consumer panel

Mixed mode survey

An online survey

A focus group with projective techniques

None of the above