Question 34 2.5 pts Which is NOT true about global positioning strategy? O Consumers' perceptions about your product/brand and the competition can be represented by the positioning map. O Foreign consumer culture positioning refers to building a brand mystique around a specific foreign culture such as Hagen-Dazs. O Uniform positioning strategy refers to the usage of positioning themes that are tailored to individual markets such as Pizza Hut in China. When target consumers are very similar worldwide, uniform positioning strategy is preferred. 2.5 pts Question 35 Papa Johns advertising features the slogan "better ingredients, better pizza." Meanwhile, Papa Johns pizza price is quite similar to its competitors' prices (e.g., Pizza Hut). This is an example of winning value proposition. O The same for less More for more O More for the same O Less for much less 2.5 pts Question 36 (also called niche marketing) is a strategy that targets only one or a few specific segments of the consumer population. For example, the manufacturer of Rolex watches has chosen to concentrate on only the luxury segment of the watch market. O Concentrated marketing Undifferentiated marketing O Micromarketing O Segmented marketing 2.5 pts Question 37 Sourcing strategy includes basic choices for 'How to' and ' Where to source questions. One of these is which refers to produce major components from foreign ('where to') independent suppliers ('how to'). For example, Apple sources electronic components from Foxconn, which is a Taiwanese manufacturing company. (For this question, please assume that Foxconn currently does not manufacture electronic components in the U.S.) O Offshore subsidiary sourcing O Offshore outsourcing O Domestic purchasing arrangement O Domestic in-house sourcing