QUESTION 34

The specific elements that will be identified in your direct marketing mix are best known as

		Objectives
		Strategies
		Tactics
		Metrics

1 points

QUESTION 35

Prospects are

		Customers who already use your product or service
		People who are similar in profile to your existing customers
		Customers who have the greatest possibility to attrite or leave your brand
		Customers who will refer your product or service to another customer

1 points

QUESTION 36

A large part of Lululemons marketing strategy focuses on shared, real-life customer experiences rather than just monetary incentives. Their Instagram campaign Lets lulu together encourages customers to connect with the brand and talk about their positive experiences to existing customers. This is an example of how lululemon uses _______ marketing to build and promote their brand.

		Segmentation
		Cross-channel
		Referral
		Digital