Question: QUESTION 36 for products like clothes, which provide the same benefits for all consumers, marketersshould probably use a(n)_______________strategy a. differentiated segmentation b. benefit segmentation c.

QUESTION 36

  1. for products like clothes, which provide the same benefits for all consumers, marketersshould probably use a(n)_______________strategy

    a.

    differentiated segmentation
    b.

    benefit segmentation
    c.

    lifestyle segmentation
    d.

    undifferentiated targeting
    e.

    concentrated targeting

2 points

QUESTION 37

  1. Bakeries that cater to unique request for like a wedding cake are pursuing what kind of targeting strategy

    a.

    micromarketing
    b.

    differentiated
    c.

    undifferentiated
    d.

    benefit based
    e.

    macromarketing

2 points

QUESTION 38

  1. Four frequently used targeting strategies are the micromarketing, undifferentiated, differentiated and _______________targeting strategies

    a.

    economic
    b.

    geographic
    c.

    global
    d.

    concentrated
    e.

    benefit based

2 points

QUESTION 39

  1. Kellog's marketing communications about it's Special K cereal appeal almost exclusively to women. This is an example of_____________ segmentation

    a.

    behavioral
    b.

    benefits
    c.

    geographic
    d.

    psychographic
    e.

    demographic

2 points

QUESTION 40

  1. Marketing research includes all of the following except

    a.

    collecting data
    b.

    creating data
    c.

    interpreting data
    d.

    recording data
    e.

    analyzing data

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