QUESTION 36 Given the following data, compute the BEP in units: Selling price = $2.00 Variable cost = $0.75 Fixed cost = $250,000 0 333,334 O 200,000 125,000 O 400,000 O Cannot be determined with this information. QUESTION 37 Which of the following is NOT a current trend affecting marketing strategy planning? O declining use of interactive bidding and proposal requests shrinking media budgets growth of interactive agencies aging of the baby boomers O growth of MIS and DSS systems QUESTION 47 Use this information for question that refer to the Sporting Products, Inc. (SP) case. Randy Todd, marketing manager for Sporting Products, inc. 15915 is thinking about how changes taking place among retailers in his channel might impact his strategy Si sells the products it produces through wholesalers and retailers. For example, spells basketballs to Wholesale Supply for $1.00. Wholesale Supply uses a 20 percent markup and most of its sport shop retter customers like Robinsons Sporting Goods use a 33 percent markup to arrive at the price they charge final contumers. However, one fast growing retail Chain Sports Depot only uses a 20 percent markup for basketballs, even though it pays Wholesale Supply the same price as other retailers. Furthermore Sports Depot occasionally lowers the price of baskets and set them at cost to draw customers into its stores and stimulate sales of its pricey basketball shoes Sports Depot sale wine other price approaches that are different from the sports shops that usually handle si products. For example Sports Depot prices all of its baseball gloves at 520 546 or 10 with no price in between there are three binne for each price point Tood is the curious about how Sports Depot's new strategy to increase sales of tennis balls will workout. The basic ideas to sell terinis balls in large quantities to nonprofit groups who the balls to raise money for example, a service organization at a local college bought 2.000 tennis balls printed with the college logo Sports Depot charted 5.50 each for the tennis as a 5500 one-time charge for the start to print the logo. The service group plans to reset the tennis balls for $2.50 each and contribute the profits to a shelter for the homeless Todo is not certains Soorts Depot ideas will affects plans for example, SP is considering adding tennis racquets to the finest produces. This would require 5500.000 addition to its factory as well as the purchase of new equipment that costs 51.000.000. The variable cost to produce a tennis racquet would be 520, but Todd thinks that i could sell the racquetata wholesale price of 540 each. That would allow most retailers to add the normal markup and make a profit. However, Sports Depot sels the racquet at a lower than normal price other retailers might decide to carry its uses average cost on problem will be It ignore the demand curve for products the costs and to estimate Othetects of variable costs are ignored the desired profit cannot be included QUESTION 49 "Cooperative advertising involves producers: O paying for intermediaries' total advertising costs agreeing with competitors to limit advertising spending doing some advertising and expecting their intermediaries to provide the rest of the promotion blend and intermediaries sharing in the cost of advertising placed in national media O and intermediaries sharing in the cost of local advertising