Question: Question 37 5 pts Long Answer Question - (Please answer all EIGHT questions, 5% Each, 40% in total) What is a brand? How would you

Question 37 5 pts Long Answer Question - (Please

Question 37 5 pts Long Answer Question - (Please answer all EIGHT questions, 5% Each, 40% in total) What is a brand? How would you explain the concept to someone who had never heard the term before? How would you explain what a brand is to a CEO who believes a brand is just a logo? How does branding help both buyers and sellers? HTML Editor BIVA - A - IKEA 3 I I XX SE , DO 6 TT 12pt - Paragraph - O words: Question 38 5 pts Long Answer Question - (Please answer all EIGHT questions, 5% Each, 40% in total) Marketers must find the best way to execute an advertising message. Name and describe any THREE of these styles of execution. How are companies taking advantage of interactive technologies to tap consumers for message ideas and actual ads? What are the benefits and disadvantages of consumer-generated advertising? HTML Editor BIVA-A - I* E * 3 I IX X 5 E - DO M V TT 12pt - Paragraph

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