QUESTION 37 is the process designed to reduce the number of new product ideas being worked on at any one time. Product analysis Product screening Testing Idea generation QUESTION 38 Which of the following factors is not a reason why business-to-busness marketing is different than business-to-consumer marketing? B2B sales tend to be direct There is more of an emphasis on personal selling in B2B marketing There are more customers compared to the consumer market B2B markets tend to be concentrated in certain areas of the country QUESTION 39 Which type of delivery is best for large bulky shipments? Water transportation Trains Air transport Trucks QUESTION 40 Nike was originally a running company. They now sell products for soccer, basketball, and football. How did this change the product mix Increased depth decreased breadth Increased breadth Decreased depth