Question 39 2 points Save Answer According to the article For some Colorado retailers, back-to-school shopping season is bigger than the holidays, college students will spend the most on most on for back-to-school. while K-12 students will spend the Clothing; electronics Electronics; clothing Collegiate-branded gear, clothing Furnishings; school supplies School supplies; electronics Question 38 2 points Save Answer According to research results on gift-giving published in the article Nearly one quarter of Americans buy themselves gifts on holidays, the group of consumers most likely to splurge regularly on gifts for themselves were these consumers. Men and women Consumers aged 18-34 Americans Consumers aged 55 and above Consumers living in urban areas Question 36 2 In the simple model of consumer decision-making, reference groups, family, social class, culture and subculture are examples of groups that have on consumer behavior. Situational influences Social surrounding influences Sociocultural influences Psychological influences Cross-cultural influences Question 35 Which of the following does not reflect a motivation for gift-giving? A college professor bought himself/herself a gift to reward himself/herself for making it through the semester. John bought his brother a gift to cheer him up. Jane bought her sister a gift to celebrate her graduation from high school. You bought your parents a gift for their anniversary You bought yourself a gift to reward yourself for having done well on your exams. Question 34 When it comes to data collection for a consumer research study, a questionnaire is an example of this. Research instrument Qualitative research Quantitative research Secondary data Survey Question 33 Which of the following is not among the product features that seem to influence consumer acceptance of new products? Awareness Relative advantage Compatibility Complexity Trialability > A Moving to another question will save this response. Question 32 of 50 uestion 32 2 points Save Answer Kraft Heinz wants to conduct consumer research related to its release of a new product called Ketchup Too. It learned that retailers Walmart and Kroger had data on the sales of ketchup for the past 5 years. These data, which have been collected by these other companies for their own use but which Kraft Heinz can use, are classified as Primary data Competitive store data Secondary data Company data Consumer data