QUESTION 39

1. When __________ is high and __________ is low, the overall product category is not selling well in the market area but the brand is.

   		CDI; PDI
   		BDI; CDI
   		CDI; BDI
   		BDI; PDI

2 points

QUESTION 40

1. Which is CORRECT?

   		Communications objectives may vary for different geographic areas.
   		Sales goals and communications objectives are unrelated and should be treated separately.
   		The ultimate goal/objective of communications is to create awareness.
   		All of the above

2 points

QUESTION 41

1. Television is suitable only for emotional advertising appeals.

   True

   False

2 points

QUESTION 42

1. When there is neither potential for growth for the brand or for the overall product category, advertising _____________________________________.

   		Can improve sales of overall product category
   		Will negatively affect sales of the brand
   		May not be worthwhile
   		Should be increased significantly