Question $40(1$ point$)$

A marketing communications program that coordinates all promotional activities targeting an audience is known as coordinated marketing communications.

Question $40$ options:

a$)$ True

b$)$ False

Question $41(1$ point$)$

Social media differs from conventional forms of marketing communications in important ways that marketers need to consider. These differences include:

Question $41$ options:

a$)$

traditional media is more immediate than social media.

b$)$

social media can have less reliable demographic data about its audiences.

c$)$

social media needs little attention after launch.

d$)$

social media cannot be adjusted after it is placed.

Question $42(1$ point$)$

Advertising is a paid form of media used for non$-$personal communication to consumers about an organization, good, service, or idea.

Question $42$ options:

a$)$ True

b$)$ False