Question $40(1$ point$)$

Which statement is true of the customer pyramid?

All customers regardless of their segment must receive equitable promotional benefits.

Customers in the lead segment buy merchandise on sale or abuse return privileges.

Customers in the platinum segment place little emphasis on customer service.

Customers in the iron segment need special attention from the retailer to grow their potential to be better customers.

$$ Customers in the gold segment are the most profitable and loyal customers.