Question 4 (0.5 points) A partial QSPM matrix is given in the following table. Determine the appropriate weight scale to be used for QSPM analysis. The appropriate weight scale is Partial QSPM matrix for Company CDE 0.15 Opportunities Weight Weight Weight Weight scale A scale B scale C scale D Dollar exchange rate 0.13 0.05 0.11 0.21 stability Rising health 0.12 0.17 0.04 care costs NAFTA 0.10 0.13 0.14 0.15 Other regional 0.15 0.12 0.13 0.09 treaties Free market economies in 0.07 0.03 0.10 0.14 developing countries Threats Chinese currency 0.07 0.11 0.10 0.14 manipulation Unstable political 0.12 0.15 0.05 0.10 conditions Potential inflation 0.09 0.08 0.08 0.08 Domestic 0.06 protests 0.13 0.06 0.12 Lack of 0.08 pesticide 0.05 0.06 0.03 Strengths Weight Weight Weight Weight scale A scale B scale C scale D Increase in 0.09 0.05 0.11 0.15 profit Strong marketing 0.21 0.14 0.15 0.04 campaigns Expertise in operations 0.10 0.13 0.14 0.15 management Strong financial 0.15 0.12 0.13 0.10 position Preferred 0.08 0.07 0.12 0.05 product lines Weaknesses High turnover 0.08 0.11 0.10 0.09 ratios Slow expansion into 0.15 0.12 0.06 0.11 international markets Post-merger cultural 0.07 0.08 0.09 0.08 clashes Lack of leadership 0.08 0.13 0.06 0.13 skills Low level of 0.11 automation 0.05 0.08 0.03 Weight scale A Weight scale B Weight scalec Weight scale D