Question: Question 4 1 0 Points What is the main reason why it is hard to measure the ClickThrough Rate ( CTR ) ? CTR needs

Question 4
10
Points
What is the main reason why it is hard to measure the ClickThrough Rate (CTR)?
CTR needs data on how many times an ad was clicked, but to do this, we may need to show a possibly worthless ad.
It requires expensive computation.
It cannot be computed in real-time.
The CTR will be less certain over time.

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