Question: Question 4 1 0 pts A well - recognized brand is unlikely to be a source of sustainable competitive advantage because of lack of durability

Question 4
10 pts
A well-recognized brand is unlikely to be a source of sustainable competitive advantage because of lack of durability and transferability (a competitors can acquire a well-known brand through licensing).
True
False
Question 4 10 pts A well-recognized brand is unlikely to be

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