Question: Question 4 1 1 p t s When Ann Taylor, a well - known retailer of sophisticated women's clothing, started losing sales to its own
Question
When Ann Taylor, a wellknown retailer of sophisticated women's clothing, started losing sales to its own LOFT stores that feature moderately priced casual clothes, Ann Taylor was dealing with the marketing phenomenon known as
amortization.
shrinkage.
guerrilla marketing.
marketing Darwinism.
cannibalization.
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